How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 03.07.2025 07:52
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Product
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
What thing happened to you as a child that you haven’t let go of to this day?
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Processes
Perception
How often should you forgive someone for hurting you? At what point should you cut ties?
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Good marketing is doing this well.
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Price
People
Place
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